Deadline: March 16, 2026
Applications are open for the ICC-ITC-WTO MSME Group Small Business Champions 2026. The Small Business Champions Competition was launched in 2021 by the International Chamber of Commerce (ICC), the International Trade Centre (ITC) and the WTO Informal Working Group on Micro, Small and Medium Sized Enterprises (MSMEs).
This annual competition provides an opportunity for businesses, industry associations, chambers of commerce and non-governmental organizations to propose innovative, practical ways of helping small businesses play a more active role in world trade.
Background
Although MSMEs account for the majority of global businesses, they make up a relatively small share of international trade. Lack of resources and access to relevant information are among the barriers that restrict MSME participation in world trade. Helping MSMEs to trade internationally can increase business productivity and competitiveness as well as support inclusivity.
2026: Supporting Small Businesses to Use AI for International Trade
Artificial intelligence (AI) is profoundly reshaping global trade, offering MSMEs powerful new ways to optimize supply chains, reduce costs and overcome longstanding trade barriers. AI-driven tools now provide real-time analytics, track shipments, anticipate disruptions and enhance compliance capabilities to meet international trade regulations. This transformation is especially important for smaller businesses, as it can help them to navigate complex and constantly changing market dynamics.
This year’s Small Business Champions Competition is seeking projects that not only harness AI to streamline supply chains and reduce transaction costs but also empower small businesses to compete more effectively on the global stage. Proposals should build upon proven models and emerging AI technologies to ensure that MSMEs worldwide can fully benefit from this digital revolution in trade.
Award
- The main award for the winning proposal will be an invitation from the ITU to participate in the AI for Good Global Summit on 8 July 2026. The winner will join a fireside chat with competition organizers to discuss the use of AI to support international trade. This also includes a Speaker Summit pass, providing the opportunity to attend all sessions, network with global AI and trade experts, and showcase the winning initiative on an international stage.
- Training and mentoring opportunities will be discussed with each winner according to their needs, while winning submissions will be promoted by the ICC, ITC, ITU and the WTO MSME Group through their communication channels.
Eligibility
- Open to small businesses developing innovative AI solutions designed to help MSMEs unlock the full potential of AI technologies.
- Industry associations, chambers of commerce, and non-governmental organizations (NGOs) or similar entities providing training, capacity building, or support services to MSMEs in AI and international trade.
- Partnerships involving any of the above.
They are looking for:
- AI-powered solutions that facilitate international trade for MSMEs
- Training programs, workshops, or campaigns that teach MSMEs how to use AI to enhance their capability to trade internationally.
- Other proposals with a clear link to small businesses, international trade and artificial intelligence.
Application
For more information, visit ICC-ITC-WTO MSME Group Small Business Champions.









